KISS! Search Engine Optimization (SEO)
Search Engine Optimization (SEO) Made Simple
I’m sure you’ve all heard about KISS! I remember it from high school many years ago, and it’s just an acronym for “Keep it simple, stupid!”
And that acronym has never been more a propos than when it comes to discussing Search Engine Optimization (SEO). The search engines rely on a thousand and one different algorithms and the “bots” and “spiders” that “crawl” through all the different sites on the internet, and, based on the way the algorithms are constructed and the way web pages are built, they rate them in an effort to make it easier for consumers (people like you and me) to find what they’re looking for. Most of them do a pretty good job of it, and, considering the number of websites there are out there (There are roughly a billion!), they will usually present you an array of selections for you to choose from. The downside of this is that these algorithms are constantly changing. You’d have to employ an entire team of “algo-nerds” to keep up with all the changes. So you have to get down to the basics. That’s the way we do it here at KISS! SEO. and that’s where the KISS! METHOD comes in!
First here’s a quick video by Common Craft that will give you a basic explanation of SEO or Search Engine Optimization.
So let me present you with KISS! Rule Number 1: Forget every search engine but Google!
Yup! That’s right! I know this is anathema to old website and internet hands, but remember that we’re trying to Keep It Simple! Google constitutes from 85% to 90% of all searches conducted on the web, so if you’ve got Google covered, you pretty much have it made. Of course, there are other local and niche search engines, and we can work on those later, but if you do what you need to do with Google, you’ll probably get enough new customers and clients with either our Basic SEO Package or our Premium SEO Package that you’ll be busy enough. I know you’re a busy businessman or businesswoman! So we concentrate on that low hanging fruit. Once you’ve filled up your fruit basket, you can start thinking about the stuff on the top of the tree. But not yet! Remember: KISS!
You’ll be able to get your website ranked pretty high on Google by following some basic rules that have been around since the beginning of time—internet time anyway. It will take some of your time and effort to get it done, but it we’ll be working with you all the way, and it will be well worth your effort.
So bear with me and always KISS!